Mr. Franciso and Mrs. Adelaide
Rodrigues start Hinode from
their home garage.
Entry in Multi-Level
Marketing.
Implementation of the
franchise model and training
system.
Launch of the Wellbeing
product line.
Award for Best Fragrance
Creation – Empire from
ABIHPEC.
FAR Institute:
Founded in 2015, the FAR
Institute aims to promote
sustainable growth through
three scopes of social,
environmental and economic
responsibility, and believes
that if everyone is held
accountable in doing their
part, it is possible to
contribute to a better world.
Hinode Group named
Company of the Year by
ABIHPEC.
Award for Best Fragrance
Creation – Grace Midnight
from Atualidade Cosmética.
New factory inauguration:
with over 12 thousand square-
meters, namely 9 thousand
square-meters of
manufacturing area, in the city
of Jandira, Brazil, we have an
existing capacity for 9 million
units per month,
notwithstanding the possibility
to double this value.
Hinode Group named 2017
Company of the Year by
Atualidade Cosmética.
Founders
Marketing and P&D VP
Customer Relationship VP
Operations VP
President
With a lot of hard work and determination,
Mr. Francisco and Mrs. Adelaide Rodrigues
founded Hinode in 1988 with one mission
in mind: to offer people the opportunity to
change their lives. Today, their son Sandro
Rodrigues is President of the Hinode
Group, and recipient of the Entrepreneur
of the Year Award for achieving excellence
in management, alongside his brothers
and sister, Alessandro, Crisciane and
Leandro Rodrigues, in addition to the
entire team.
Founders
Marketing and P&D VP
Customer Relationship VP
Operations VP
President
There is no magic formula. With honesty, faith and
a lot of hard work, we created a journey based on
resilience, and achieved exponential growth.
Leadership is part of our DNA. We believe that
leaders make the world go round, and so, we’ve
decided to develop them. We work on revealing
talents, motivating and inspiring not only our own
partners, but also society as a whole.
We welcome everyone with open arms, we foster
true relationships, we celebrate our success side-
by-side. Because no one achieves anything alone.
Together, we are always stronger.
We share the desire for something more. The drive to go above and beyond. We have an entrepreneurial spirit, the restlessness and enthusiasm of those who still have so much to accomplish. For us, this is just the beginning.
Across our history, we have been tremendously
acknowledged for everything we do.
PERFUME EMPIRE
PERFUME GRACE MIDNIGHT
SANDRO RODRIGUES
SANDRO RODRIGUES
ADELAIDE E FRANCISCO RODRIGUES
ADELAIDE E
FRANCISCO RODRIGUES
The FAR Institute was created to organize the actions of social responsibility of the Hinode Group.
Through it, we support projects of other third sector organizations that contribute to the promotion
of a more just society, seeking human and sustainable development.
Based on the values of the Hinode Group, the FAR Institute's mission is to help promote transformation in people's
lives and for this, it invests in projects following the following:
- education;
- child and adolescent rights;
- sport;
- culture;
- human rights;
- social assistance.
Alameda Mamoré, 687 – Alphaville
Zip: 06454-040 – Barueri/SP
CNPJ: 43.606.714/0001-50
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