Mr. Franciso and Mrs. Adelaide
Rodrigues start Hinode from
their home garage.
Entry in Multi-Level
Marketing.
Implementation of the
franchise model and training
system.
Launch of the Wellbeing
product line.
Award for Best Fragrance
Creation – Empire from
ABIHPEC.
FAR Institute:
Founded in 2015, the FAR
Institute aims to promote
sustainable growth through
three scopes of social,
environmental and economic
responsibility, and believes
that if everyone is held
accountable in doing their
part, it is possible to
contribute to a better world.
Hinode Group named
Company of the Year by
ABIHPEC.
Award for Best Fragrance
Creation – Grace Midnight
from Atualidade Cosmética.
New factory inauguration:
with over 12 thousand square-
meters, namely 9 thousand
square-meters of
manufacturing area, in the city
of Jandira, Brazil, we have an
existing capacity for 9 million
units per month,
notwithstanding the possibility
to double this value.
Hinode Group named 2017
Company of the Year by
Atualidade Cosmética.
Chairman of the Finance, Risks, and Audit Committee
Chairman of the Product Innovation Committee
Chair of the Leaders and ESG Committee, and Pearls Program Ambassador
Founder
Chairman
Founder
With hard work and determination, Francisco and Adelaide Rodrigues founded Hinode in 1988 with a mission: to offer people the opportunity to change their lives.
Today, his son Sandro Rodrigues is president of the Hinode Group and winner of the entrepreneur of the year trophy for achieving successful management, together with his brothers, Alessandro Rodrigues, Crisciane Rodrigues, and Leandro Rodrigues, and the entire team.
Chairman of the Finance, Risks, and Audit Committee
Chairman of the Product Innovation Committee
Chair of the Leaders and ESG Committee, and Pearls Program Ambassador
Founder
Chairman
Founder
We are moved by our Faith. We believe that with optimism and resilience we are able to achieve our biggest dreams. Even in moments of darkness, we move forward with courage.
It's about always staying true to our beliefs.
We believe that effort leads to extraordinary results.
For us, nothing matters more than people's attitude and the impact of their actions.
This is our way of acting and recognizing everyone who makes it happen.
It's about earning it.
We are inspired by the power of the group and together we celebrate the merits of our achievements.
Embracing plurality is our commitment to a more democratic, ethical, and creative society.
It's about the power of being a network.
We are not perfect, but we promise to be a little better every day.
With nonconformity, humility, and proactivity, we search daily for new ways to make progress.
It's about never being a conformist.
We are passionate about what we do, proud of our origins, and in essence, simple.
We believe that honest, frank, and transparent relationships take us further.
It's about the strength of simplicity.
Our way of caring is generous and includes everyone.
Every time the sun comes up, there is a new chance to decide on the path of self-confidence, beauty, and well-being. An opportunity to transform our lives and those around us.
It's about fully caring about everyone
Across our history, we have been tremendously
acknowledged for everything we do.
PERFUME EMPIRE
PERFUME GRACE MIDNIGHT
SANDRO RODRIGUES
SANDRO RODRIGUES
ADELAIDE E FRANCISCO RODRIGUES
ADELAIDE E
FRANCISCO RODRIGUES
A company built by real people, who believe in real transformation.
Our business system is focused on direct sales and relationship marketing.
Here, everyone has the opportunity to become great entrepreneurs, achieve financial freedom, and fulfill their dreams.
Hinode Group's socially focused programs are concentrated at the FAR Institute, named after the company's founders, Francisco and Adelaide Rodrigues.v
Created in 2015 to support educational projects aimed at children and adolescents and humanitarian aid, it receives resources from the company and also from the network of consultants, advisors, and franchisees, who are encouraged to contribute to social causes.
The FAR Institute's activities are based on four programs, focused on promoting humanitarian aid for the most vulnerable population and education for children and young people.
For more information, visit: institutofar.org
Alameda Mamoré, 687 – Alphaville
Zip: 06454-040 – Barueri/SP
CNPJ: 43.606.714/0001-50
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