A SUCCESS STORY

1988
2008
2012
2014
2015
2016
2017

Mr. Franciso and Mrs. Adelaide
Rodrigues start Hinode from
their home garage.

Entry in Multi-Level
Marketing.

Multi-Level Marketing is one of
the leading business models in
the world. It is the foundation of
several successful companies,
including the Hinode Group.
Within this model, every person
has a chance to develop their
own network and increase their
profits as more and more
individuals participate.

Implementation of the
franchise model and training
system.
Our Consultants
enjoy an exclusive venue to
experiment and acquire
products, schedule meetings
and engage in training
processes.

Launch of the Wellbeing
product line.

Award for Best Fragrance
Creation – Empire from
ABIHPEC.


FAR Institute:

Founded in 2015, the FAR
Institute aims to promote
sustainable growth through
three scopes of social,
environmental and economic
responsibility, and believes
that if everyone is held
accountable in doing their
part, it is possible to
contribute to a better world.



Hinode Group named
Company of the Year by
ABIHPEC.


Award for Best Fragrance
Creation – Grace Midnight
from Atualidade Cosmética.


New factory inauguration:

with over 12 thousand square-
meters, namely 9 thousand
square-meters of
manufacturing area, in the city
of Jandira, Brazil, we have an
existing capacity for 9 million
units per month,
notwithstanding the possibility
to double this value.


Hinode Group named 2017
Company of the Year by
Atualidade Cosmética.

FROM
GENERATION
TO GENERATION

With a lot of hard work and determination,
Mr. Francisco and Mrs. Adelaide Rodrigues
founded Hinode in 1988 with one mission
in mind: to offer people the opportunity to
change their lives. Today, their son Sandro
Rodrigues is President of the Hinode
Group, and recipient of the Entrepreneur
of the Year Award for achieving excellence
in management, alongside his brothers
and sister, Alessandro, Crisciane and
Leandro Rodrigues, in addition to the
entire team.

FRANCISCO E
ADELAIDE RODRIGUES

Founders

ALESSANDRO
RODRIGUES

Marketing and P&D VP

CRISCIANE
RODRIGUES

Customer Relationship VP

LEANDRO
RODRIGUES

Operations VP

SANDRO
RODRIGUES

President

OUR MISSION

TO OFFER PEOPLE THE OPPORTUNITY
TO CHANGE THEIR LIVES.

We believe that we play a bigger role in society – to
be an agent of change in the lives of millions of
people by offering them a unique opportunity to
change their lives. We see a potential entrepreneur
in every individual, and for that reason, we supply all
the tools so that they may develop professionally,
reach their personal goals, fulfill their dreams and
build a new future for their families. That is our core
belief and it epitomizes our reason to exist.

BUILT ON SOLID VALUES

AND A LOT OF AWARDS

Across our history, we have been tremendously
acknowledged for everything we do.

2015 Award for Best Fragrance Creation from ABIHPEC

PERFUME EMPIRE

2016 Award for Best Fragrance Creation from Atualidade Cosmética

PERFUME GRACE MIDNIGHT

2016 Company of the Year by ABIHPEC
2016 Entrepreneur of the Year by Atualidade Cosmética

SANDRO RODRIGUES

Master Category – 2016 Entrepreneur of the Year by Ernst & Young

SANDRO RODRIGUES

Atualidade Cosmética Hall of Fame 2016

ADELAIDE E FRANCISCO RODRIGUES

2017 Company of the Year
by Atualidade Cosmética

ADELAIDE E
FRANCISCO RODRIGUES

OUR AREAS OF EXPERTISE

HINODE GROUP

Multi-Level Marketing is one of the leading business models in the world. It is the foundation of several successful companies, including the Hinode Group. Within this model, every person has a chance to develop their own network and increase their profits as more and more individuals participate.

THE DRIVE
TO GO BEYOND

The FAR Institute was created to organize the actions of social responsibility of the Hinode Group. Through it, we support projects of other third sector organizations that contribute to the promotion of a more just society, seeking human and sustainable development.

Based on the values of the Hinode Group, the FAR Institute's mission is to help promote transformation in people's lives and for this, it invests in projects following the following:
- education;
- child and adolescent rights;
- sport;
- culture;
- human rights;
- social assistance.

  • SOCIAL RESPONSIBILITY

    To support and take part in projects that promote social impact activities and contribute to a more equitable society.

    Areas of expertise

    Training;

    Health;

    Volunteering.

  • ENVIRONMENTAL RESPONSIBILITY

    To contribute with cleaner and more sustainable practices, decreasing the level of human impact on the environment.

    How do we do it?

    Policy for the Destination of Residues Created in the Manufacturing Process;

    Suppliers Policy;

    Campaigns (Ex. Solidarity Seal, Recycling of Tarps, Pallets etc.).

  • ECONOMIC RESPONSIBILITY

    Growth, perpetuation and development of the Hinode Group, without compromising social and environmental sustainability.

    Goals

    Optimize Partnerships;

    Social Investment Management;

    Project Development Tracking;

    Share Experiences and Inspire Similar Practices.

Access the site and know a little more about this initiative that has impacted the lives of so many people: http://www.institutofar.com.br

LEARN ABOUT OUR BRANDS

The Hinode Group benefits from consolidated brands across
the market, including fragrances, make-up and cosmetics. We
have a wide-ranging portfolio to offer the very best products to
your clients.

LEARN MORE